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Prof. Dr. Charles Pahud de Mortanges
Office of Education and Training
Full Professor of Marketing (with Tenure)
University of Liege, Belgium
Prior to his academic career, Prof. Dr. Charles Pahud de Mortanges held positions with two companies involved in import-export in San Francisco, and with a management consulting firm located in Chicago.
He received his BA (Economics) from the University of California and his MBA (International Business and Marketing) from the California State University. His Ph.D is from the University of Groningen (the Netherlands). His first academic appointment was with the Whittemore School of Business & Economics of the University of New Hampshire (USA). Previous to his current assignment at the University of Liege, he is an associate professor of marketing at Maastricht University (Netherlands). Dr. Pahud de Mortanges has been a visiting professor at the University of Grenoble (France), The University of Liege (Belgium), The University of San Diego (USA) and the University of New Hampshire (USA). He has also taught executive development courses in the USA and has consulted with several larger companies in the USA and Europe.
Dr. Pahud de Montanges has published articles in various journals (such as he Journal of International Business Studies, International Business Review, the European Journal of Marketing, the European Management Journal) and has contributed to several books. Dr. Pahud de Mortanges research interests are in Global Marketing Strategy and Brand Valuation & Management.
Prof. Dr. Charles Pahud de Mortanges – List of International Publications
“Te Marketing of Pharmaceuticals in Japan by American Firms”, Asia Pacific Journal of Marketing and Logistics, Vol.8, Nr.2, 1996, pp.3-24.
"Political Risk Assessment: Theory and the Experience of Dutch Firms”, International Business Review , Vol.5, Nr.3, 1996, pp.303-318.
“An Empirical Investigation of Marketing Planning”, Journal of Euromarketing Vol. 6, Nr.1, 1996. pp. 77-101.
“NAFTA’s Past, Present and Future: A Strategic Marketing Evaluation”, in Competitiveness in International Business and Trade, Denise Dimon, Irene Gutierrez Tomlinson, and Susan E.W. Nichols (Editors) Volume III, pp.681-728. International Trade & Finance Association, 1996.
“Does Countertrade Have A Future? Empirical Evidence from Eastern Europe” in International Business in the New Millenium, Khosrow Fatemi (Editor), Volume II, pp. 323-346. International Trade & Finance Association, 1997.
Measuring Export Market Orientation in Marketing: Progress, Prospects, Perspectives (Proceedings of the 26th EMAC Conference, pp.232-51, Warwick, May 20-23, 1997.
“Marketing Pharmaceuticals in Japan: Background and the Experience of U.S. Firms”, European Journal of Marketing, Vol. 31, Nr. 7/8, 1997.
“Marketing Strategy and Market Value: An Event Study Analysis”, European Management Journal, Volume 16, Nr.3 (June) 1998, pp.365-371.
“Marktgerichtheid & Exportresultaat”, Maandblad voor Accountancy en Bedrijfseconomie, (MAB) June, 1998, pp.337-343.
“Country Marketing in the United Kingdom and The Netherlands: Two Case Studies”, Journal of Euromarketing Vol.7(3) 1999, pp.43-57.
“Mechanisms to Control the Marketing Activities of Foreign Distributors” International Business Review 8 (1999), pp.75-97.
“Developing A Measure of Export Market Orientation: Scale Construction and Cross- Cultural Validation,” Journal of International Business Studies Vol.30, Nr.4 (1999), pp.689-707.
“Brand Equity and Shareholder Value”, European Management Journal, Vol. 21, No. 4 (2003), pp. 521-527.
“Marketing Antecedents of Industrial Brand Equity: An Empirical Investigation in Specialty Chemicals” Industrial Marketing Management ( 2005).
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