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Shawn Liu (Liu Yushan)
Special Initiatives-Asia Pacific Unit
Mr. Liu, former Manager and Sales Engineer of a leading American association of equipment manufacturers officed in Beijing, has worked with Fortune 500 subsidiary companies registered in the Peoples Republic of China in a wide range of business-to-business and industrial sectors, consulting on subjects including: Feasibility Studies – process lay-out design of manufacturing facilities; Business Communications – translations of bidding documents, industry specifications and interpretation of business negotiations, trade show selection and facilitation; Market Research and Business Intelligence – export readiness, import readiness, product specific and sector specific profiling; Government Relations with local and national Chinese regulatory authorities.
Mr. Liu has considerable experience in exporting Chinese products to major markets worldwide, as well as product launch importing and market entry into Mainland China.
Ms. Liu’s background includes an Engineering Degree from Jilin University of Technology, Changchun, Jilin; and a Business Administration and Foreign Trade degree from China Science and Technology University, Hefei, Anhui; as well as the Advanced Managerial Program with New York State University at Stony Brook, USA. Mr. Liu has taught English and has been a translator in China for over 15 years.
Mr. Liu is a Chinese national who has worked in Beijing for over 18 years.
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