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Marketing Research
Broad range of consulting, research,
publishing services, and brokering services
to public and private organizations
on an international basis.
MARKET ACCESS REPORT: STANDARD PACKAGE
The focused market entry study kicks off with a workshop including your stakeholders from technology, operations, finance, sales and marketing. We will review and help further define your core company strengths along with your European business growth objectives. The Market Entry Study is then launched mapping these items over target European high-growth markets. The study includes:
* Opportunity Analysis and Segmentation
* Product Requirements Matrix
* Analysis Pricing & Competitive Analysis
* Needs analysis of prospective targets
* Prioritized list of Prospects / Channels including ?buyer? contact
* Summary and recommendations moving forward
Most studies are completed in 6-8 weeks and will provide your company with a clear and comprehensive view of the European opportunity, including a detailed road map of options to market entry. Other research services available include Customer Needs Assessment Surveys and Customer Satisfaction Surveys. If you are undecided as to whether you need targeted research, ask yourself the following questions:
* Who are my top 10 prospects / channels?
* What is the size of my target market?
* What is the European competitive landscape?
* How are the key-players priced? Positioned?
* What competitive products are my prospects / channels using?
* How do I build and price a European offer to beat their strategies?
Medical Sales & Business Development Team: Develops and drives the overall market entry strategy. The team will immediately start calling on your target prospects, distribution channels and partners, with the objective of closing lead customers in your target markets. Depending on the outcome of the study, the team will consist of Bourget associates with the option of supplementing the team with targeted individuals hired on a contract basis. The team leader will provide weekly progress reports of actions taken to achieve agreed milestones.
Recruitment, Team Development and Productivity
Based on the Market Access Report (i.e. Market Entry Study) and success of the Business Development team, Bourget will build your European division, including sales, management, technical support and operations, close to your new customers and distribution channels.
Why should you utilize Bourget Demand-side Market Research?
To impact your market you must know your market.
Technologies are changing. Markets are changing. There is no such thing as a "solid", or even substantial, lead over one's competitors. Too much is changing for any one to be complacent. The product life cycle and the innovation cycle is growing even shorter. There is a vastly increasing awareness of quality, there is an increasing demand for better service and fast, responsive technical support. Does your company provide that, if so, does your customer perceive that? In such a competitive environment, only those who become attached to their customers, figuratively and literally, and who move most aggressively to create new markets, for fast-growing and mature products alike, will survive.
Changing Concept of Quality
Quality is not just an inspector, it is not just in the product. Quality is the customer's perception of excellence. Quality is what the customer says he needs, not what tests indicate is satisfactory. In short, quality is always defined in terms of customer perceptions. How does the customer perceive the quality of your product?
Transparency of Geographical Boundaries
You cannot afford to think local any more, you will be swallowed by someone who is thinking pan-European or global. How is your product perceived in France? Is it the same as in the UK? In Germany? What do French specialists expect of your system? Is it the same as what German specialist expect? Do they both think price? Do they both think innovation? Do they think differently?
Positioning for Success
If you are dealing in high quality, high priced products then you know that the key to success is in positioning your product for the right market segment and in differentiating your product in the mind of the buyer. How can you differentiate your product in the mind of the buyer? How can you differentiate if you do not know how your customers perceive your product and/or your competitors product?
The Bourget International Group? Approach
Bourget fosters understanding of a market by relentlessly segmenting it. It breaks markets down repeatedly into subsets until the true factors that influence product demand emerge. We believe that it is only in this way that manufacturers an find comfortable niches in competitive markets, that executives can plan strategies to gain market share and that engineers can design products to fill a need. It is only in the details that you will discover differences across regions or industries, relationships between usage and facility size and the patterns that are the foundation of sound business decisions and accurate predictions. The Bourget demand-side Market Research program is positioned to provide you with Market research that includes a direct personal link to key buyers and decision makers in Bourget's network. Since 1990, Bourget has provided companies with precise market research with the outcome of producing in-depth marketing plans ensuring a controlled penetration of European markets. Bourget provides custom marketing research services to any company in need of diligently expanding its products or services in Europe with the least risk and most often at a lower cost of doing it themselves.
Seeking Higher Sales Figures?
Have you tried to market or sell your products without an precise market study and a complete understanding of your market dynamics, skipping ahead to the sale, only to find yourself with very moderate sales figures? Have you invested an important part of your marketing budget in trade shows, foreign customer visits, brochures, mailings, with less than satisfying results? This is more common than you might think. In fact, over 95% of all small to medium sized companies try to sell their products on new markets without any market research or preparation whatsoever. They spend a considerable amount of money with no assurance on the return on their investment. It is no wonder that so many businesses are frustrated when trying to understand what went wrong.
What can Market Research do for you?
The Bourget Channel Management program does not leave you guessing. Good business people are not comfortable with the usual trial and error tactics when marketing their products or services. Marketing research is a science rendering predictable results and Bourget market research is all about RESULTS. Only with accurate market data can our clients make informed decisions and assumptions. The following represent some basic, practical elements of Bourget Market Research:
* Position analysis. Where do you stand in the U.S. marketplace?
* Identification of your niche market and key differentiator. What makes you unique? ---Why should someone buy your products VS the competitions?
* Sales potential evaluation. How much of the market is really available to you, and what will be your estimated share?
* Identification of risk factors.
* Actual market demand. What are the major purchase decision factors of your potential customers?
* Identification of key people in your industry (distributors, resellers, advisory committees, media outlets)
* Test market your product or services before investing the bulk of your marketing budget.
If you believe in the value of well-coordinated market research it is important to understand critical market issues affecting your potential success. Would you rather extend your budget, risk and time to market to 2-3 years finding things out as you go, or invest in a serious approach that will be at a lower cost and decrease your time to market considerably? The decision is obvious.
About Bourget Research Associates
Bourget consultants are drawn from different medical, marketing and managerial disciplines and are specialized in health care strategic forecasting and trend analysis. They have assisted many clients in the health care field with their projects of product development and testing, sales staff training, datebase and literture searches and primary research.
The Bourget Research Philosophy
The value of information is largely a function of its accuracy. Bad information is worse than none-at-all: it is not only useless, it is misleading. That is why the Bourget methods of obtaining and reporting data are, in a word, impeccable. Our staff of experienced industry analysts and professional market researchers perform research and analysis to Bourget's exacting standards. In plain terms, the Bourget Market Research Program delivers a reliable, in-depth and comprehensive source of data about the health care industry. And it is absolutely unique.
THE RIGHT MIX
Additionally, when benchmarking your international business development function for optimal performance, Bourget Solutions team can deploy the right mix of products and services to ensure the greatest return on your go-to-market investment.
If it's your first look at The Bourget International Group? and you're considering outsourcing part or all of your European and Middle Eastern business development needs in the near future, click the link below to learn more about how the Bourget Research Analysts Team will strive to satisfy your needs.
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