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Business to Business Marketing
When the tools for success don't come with instructions
or when not written in English...
Here are just some of the multilingual B2B Marketing Services we offer:
* Marketing Consulting
* Revitalization of Your Existing Database
* Generation of Hot New Prospects
* Direct Mail Follow Up
* Pre-Trade Show Invites
* Trade Show Follow Up
* Advertising Follow Up
* e-Herding
* e-European Marketplace Populating
* e-Marketing
* Internet Demonstrations
* Literature Dissemination
* Seminar Invitations
* Webinar Invitations
* Market Research
* New Product Introduction
* Customer Satisfaction Surveys
* Dealer network sales force Evaluation
* Lead Tracking and Reporting
Marketing Consulting
The key to success with any marketing campaign is a calculated plan. We have experience in designing strategic direct marketing efforts that will work in concert with other marketing programs such as advertising, direct mail, trade shows and seminars.
Revitalization of Your Existing Database
Give us your existing potential customer database and let us produce qualified prospects. You spent a great deal of money creating your database by purchasing lists, attending tradeshows, conducting direct mail campaigns, and advertising in trade publications. Let Bourget-Group get you a return on your investment with our lead generation program. Our experienced prospectors can find those potential customers that are ready to buy now.
Generation of Hot New Prospects
We have access to many reliable resources that will allow us to bring you an influx of fresh new prospects. We can identify decision makers within your target market. We can generate new leads from your existing European marketplace or put you in a whole new arena.
Why outsource lead generation?
Direct Mail Follow Up
Extremely targeted direct m>ail campaigns remain one of the most effective ways to get your message to your European marketplace. You can significantly enhance the effectiveness by following up with a telephone lead generation campaign. Bourget-Group can escort qualified prospects to the next step in the sales cycle.
Pre-Trade Show Invites
Make sure the people you want to meet at trade shows know youre going to be there. Let Bourget-Group personally invite attendees to stop by your booth. We can make them aware of your presentations, your newest offerings, and show giveaways.
Tradeshow Follow-Up
You do the booth duty and well do the phone duty. Dont let those valuable leads get cold. Let us call all of the leads you generate from your trade show participation and qualify them as to interest and need. Keep your dealer network sales force calling on hot accounts while we uncover new prospects. Well even send out the literature for you!
Advertising Follow-Up
Advertising is expensive. In order to get the most from yours you need to respond quickly to inquiries and web site visits. Give us your advertising leads and we will give you the prospects that are ready to move. Well separate the prospects from the suspects. And, with our extensive tracking system, we can tell you if your ads are being effective.
e-Herding
You can spend thousands of dollars designing a first class web site but it doesnt do you much good if no one knows about it. Bourget-Group can conduct an outbound calling campaign to make your target market aware of your existing, new or improved web site.
e-European Marketplace Populating
Online European marketplaces are becoming the meeting place for buyers, sellers, supplies and distributors. Bourget-Group can help you populate your online community by generating sales of web sites, virtual trade show booths, offer exchanges, and online auctions. Bourget-Group will complete the registration, close the deal, take the order and complete the transaction online.
e-Marketing
Business to Business Marketing can play an integral part in helping you optimize your e-business strategy. We can create campaigns to drive traffic to your web site. We can respond to web site inquiries within minutes. We can send out follow-up emails, literature and conduct e-surveys.
Internet Demonstrations
Put your product demonstration on line and Bourget-Group can walk your prospects through a comprehensive presentation. This will allow your prospects to see your products and help in moving them to the next step in the sales cycle.
Literature Dissemination
Whether you want your company information sent via US mail or electronic mail, Bourget-Group will ensure potential clients get information quickly and easily.
Seminar Invitations
Bourget-Group can help fill the seats at your next seminar. The only way to get them there is to invite them. If you like, we can prepare the invitation and send it out via US mail, fax or e-mail. Our team can highlight all the reasons why your potential customers should attend your seminar. We can even take sign-ups.
Webinar Invitations
Similar to a seminar, the best way to get attendees to your next web event is to personally invite them. We can email the invitation and then follow up with a call. We will highlight the benefits of attending the Webinar and complete the registration. And, if you dont have the email addresses for your prospect list we can build it for you.
Market Research
Sounds good on paper. The development team thinks it will fly -- the manufacturing team is ready to start production -- the marketing team is ready to produce collateral material -- the sales team is ready to hop a plane and go do presentations. Wait a minute, who is going to test the European and Middle Eastern marketplace? We will.
We can conduct an intensive market research campaign to ensure your newest offering will be a success. We will craft a comprehensive survey and conduct one-on-one interviews with your prospects to gain first-hand information as to their interest and need. And, while we are at it we can give you the hottest prospects.
Our market research services include areas such as:
* Market Awareness
* Customer/Potential Customer Perception
* Advertising Effectiveness
* Competitive Evaluation
* Offering Testing
Bourget-Group Market Researchers will maintain meticulous documentation of all interviews so that comprehensive reports outlining the findings can be provided during and after the campaign. Reports will be provided in both hard copy and electronic formats.
New Product Introduction
You have tested the market and you know the European and Middle Eastern marketplace is ready for your newest offering. Get a head start by letting our expert team of "introduction specialists" excite your potential customers by introducing them to all the benefits your new product has to offer. We can skim the cream and pass the qualified candidates over to your dealer network sales force. While they are busy closing deals, we can continue to find more prospects.
Customer Satisfaction Surveys
Do you really know what your customers think of your product, service and support? Let us find out for you. We can conduct an extensive survey and give you valuable feedback about your customers perception. We can even give you some suggestions on how to implement or improve your customer loyalty program.
Dealer Network Sales Force Evaluations
What happened to those great leads you uncovered from your last few ads or trade shows? Did they decide to "put it on the back burner" or did they go with the competition? Did your dealer network sales force do everything right or was something missing? As an unbiased third party we can query those potential customers and get you the answers you need to make your dealer network sales force even stronger.
Lead Tracking and Reporting
It is essential that we provide you with a steady stream of quailed leads. But it is just as important to keep track of what happens to each lead in order to maintain a lead to close ratio. We can do this in a variety of ways including by product line, territory, or sales representatives. You will receive comprehensive weekly reports in electronic format that you can review to see how the program is working.
THE RIGHT MIX
Additionally, when benchmarking your international business development function for optimal performance, Bourget's Solutions team can deploy the right mix of products and services to ensure the greatest return on your go-to-market investment.
If it's your first look at The Bourget International Group™ and you're considering outsourcing part or all of your European and Middle Eastern business development needs in the near future, click the link below to learn more about how the Bourget Business Development Management Team will strive to satisfy your needs.
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